The momentum behind Xbox 360 continues to grow, as Microsoft today announced
that European sales have more than doubled in the wake of recent adjustments
of the estimated retail price (ERP), solidifying its leadership position as
the number one next-generation console in Europe and significantly
broadening the console's audience.
"Xbox 360 is truly the next-generation console of choice among consumers,
and today's numbers are proof that we are delivering on our commitment to
achieve critical mass in Europe," said Chris Lewis, Vice President,
Microsoft Interactive Entertainment Business Europe. "The highly competitive
ERP, coupled with entertainment content that's appealing to everyone in the
home, makes Xbox 360 the ultimate high-definition entertainment choice, and
it's clear that we're already seeing this resonate with consumers."
Xbox 360 is the number one next-gen console in EMEA, owning 42% of the
market in terms of life-to-date revenue. Xbox 360 continues to enjoy the
highest software attach rate of any game console in Europe with more than
7.0 games sold per console (PS3: 3.8; Wii 3.5) after 27 months on the
market.
On Friday, 14th March, Microsoft lowered the ERP for its Xbox 360 family of
consoles in Europe. Now with an entry-level ERP of £159.99, Xbox 360 is a
video game and entertainment system that is appealing to an even broader
audience. Upcoming releases of blockbuster games such as "Grand Theft Auto
IV," "Rock Band," "Lego Indiana Jones" and "Ninja Gaiden 2," will continue
this momentum and give consumers even more reasons to buy Xbox 360
http://www.xbox.com/xbox360