Even if BluRay becomes the defacto standard, could Sony ST..

<richardhutnik RemoveThis @hotmail.com> wrote in message
news:1151987898.984717.192220@v61g2000cwv.googlegroups.com...
> Let's say that BluRay wins. Then, you get a group of low priced other
> Asian manufacturers do for BluRay what they did for DVD. In other
> words, they drive the price way down, make a player that plays BluRay
> DVDs, but via reverse engineering and make them for way less than Sony
> is wanting to make them for. In other words, sub-$200 BluRay DVD
> players. Sony sits at $500+ cost DVD player, while they get really
> undercut.
>
> Is this a possible scenario? Even if Sony wins the format war, they
> still don't win the war.
>
> Comments?
> - Richard

Let's hope HD wins the war, but if they don't, I like the sound of your
scenario.
Sony needs putting in their place(as just another CE manufacturer).
 >> Stay informed about: Even if BluRay becomes the defacto standard, could Sony ST.. 

<richardhutnik.DeleteThis@hotmail.com> wrote in message
news:1151987898.984717.192220@v61g2000cwv.googlegroups.com...
> Let's say that BluRay wins. Then, you get a group of low priced other
> Asian manufacturers do for BluRay what they did for DVD. In other
> words, they drive the price way down, make a player that plays BluRay
> DVDs, but via reverse engineering and make them for way less than Sony
> is wanting to make them for. In other words, sub-$200 BluRay DVD
> players. Sony sits at $500+ cost DVD player, while they get really
> undercut.
>
> Is this a possible scenario? Even if Sony wins the format war, they
> still don't win the war.

I'm not sure I understand your point. What's the time frame you're looking
at here for when "Blu-ray wins"? Do you really think that there will be
Blu-ray players under $200 this year? I seriously doubt that. It won't
affect the PlayStation 3 launch, that's for sure.

If, by some miracle, this rapid price drop does occur this year, then it
could affect sales to people who were considering a PS3 because they wanted
it mainly for its Blu-ray capabilties. I doubt it would affect them in the
long run, though. If anything, it would probably accelerate the price
dropping on the PS3. Hypothetically speaking, Sony should be able to obtain
the necessary components just as cheaply as any other manufacturer. Some
"cutting edge" early adopters of PS3 and standalone Blu-ray players might
feel a bit cheated as a result, but if it drives the price of PS3 down as a
result of Sony feeling the need to compete on price, then the mass market
consumer wins.

--
Sal Manfredonia (smanfred@optonline.net)

"Having more fun than a human being should be allowed to have!" -- Rush
Limbaugh
 >> Stay informed about: Even if BluRay becomes the defacto standard, could Sony ST.. 

richardhutnik.RemoveThis@hotmail.com wrote:
> Let's say that BluRay wins. Then, you get a group of low priced other
> Asian manufacturers do for BluRay what they did for DVD. In other
> words, they drive the price way down, make a player that plays BluRay
> DVDs, but via reverse engineering and make them for way less than Sony
> is wanting to make them for. In other words, sub-$200 BluRay DVD
> players. Sony sits at $500+ cost DVD player, while they get really
> undercut.

If Blu-ray wins, Sony wins. Sony gets a piece of every blu-ray disc
that is manufactured. If it becomes as popular as CD's or DVD's Sony is
going to make lots of money, and having a blu-ray player that they
arent selling because of being undercut wont even matter

>
> Is this a possible scenario? Even if Sony wins the format war, they
> still don't win the war.

Winning the format war IS winning the war. Sony is trying to sail two
boats at once. But the sucess of either one will guarantee the sucess
of the other. However, failure of both will more likely result in the
end for Sony. Its not going to be a complete sweep like with dreamcast.
Its going to be a lot tougher.
>
 >> Stay informed about: Even if BluRay becomes the defacto standard, could Sony ST.. 

In article <1152130487.712582.104340.TakeThisOut@p79g2000cwp.googlegroups.com>,
"Brenden D. Chase" <brenden.chase.TakeThisOut@gmail.com> wrote:

> richardhutnik.TakeThisOut@hotmail.com wrote:
> > Let's say that BluRay wins. Then, you get a group of low priced other
> > Asian manufacturers do for BluRay what they did for DVD. In other
> > words, they drive the price way down, make a player that plays BluRay
> > DVDs, but via reverse engineering and make them for way less than Sony
> > is wanting to make them for. In other words, sub-$200 BluRay DVD
> > players. Sony sits at $500+ cost DVD player, while they get really
> > undercut.
>
> If Blu-ray wins, Sony wins. Sony gets a piece of every blu-ray disc
> that is manufactured. If it becomes as popular as CD's or DVD's Sony is
> going to make lots of money, and having a blu-ray player that they
> arent selling because of being undercut wont even matter
>
> >
> > Is this a possible scenario? Even if Sony wins the format war, they
> > still don't win the war.
>
> Winning the format war IS winning the war. Sony is trying to sail two
> boats at once. But the sucess of either one will guarantee the sucess
> of the other. However, failure of both will more likely result in the
> end for Sony. Its not going to be a complete sweep like with dreamcast.
> Its going to be a lot tougher.
> >

Not only that, unless PS3 really does badly, Sony will get studio
support for at least 10 years.

If nothing else, Sony Pictures will be exclusive to Blu-Ray for a long
time. Look how long they've been pushing Memory Stick.
 >> Stay informed about: Even if BluRay becomes the defacto standard, could Sony ST.. 

"Brenden D. Chase" <brenden.chase.TakeThisOut@gmail.com> wrote in message
news:1152130487.712582.104340@p79g2000cwp.googlegroups.com...
>
> richardhutnik.TakeThisOut@hotmail.com wrote:
>> Let's say that BluRay wins. Then, you get a group of low priced other
>> Asian manufacturers do for BluRay what they did for DVD. In other
>> words, they drive the price way down, make a player that plays BluRay
>> DVDs, but via reverse engineering and make them for way less than Sony
>> is wanting to make them for. In other words, sub-$200 BluRay DVD
>> players. Sony sits at $500+ cost DVD player, while they get really
>> undercut.
>
> If Blu-ray wins, Sony wins. Sony gets a piece of every blu-ray disc
> that is manufactured. If it becomes as popular as CD's or DVD's Sony is
> going to make lots of money, and having a blu-ray player that they
> arent selling because of being undercut wont even matter
>
>>
>> Is this a possible scenario? Even if Sony wins the format war, they
>> still don't win the war.
>
> Winning the format war IS winning the war. Sony is trying to sail two
> boats at once. But the sucess of either one will guarantee the sucess
> of the other.

Success of both, considering they also own the studios, means one thing...
Anti-Trust Lawsuits.
 >> Stay informed about: Even if BluRay becomes the defacto standard, could Sony ST.. 

"poldy" <poldy.DeleteThis@kfu.com> wrote in message
news:poldy-B757EC.00065506072006@comcast.dca.giganews.com...
> In article <1152130487.712582.104340.DeleteThis@p79g2000cwp.googlegroups.com>,
> "Brenden D. Chase" <brenden.chase.DeleteThis@gmail.com> wrote:
>
>> richardhutnik.DeleteThis@hotmail.com wrote:
>> > Let's say that BluRay wins. Then, you get a group of low priced other
>> > Asian manufacturers do for BluRay what they did for DVD. In other
>> > words, they drive the price way down, make a player that plays BluRay
>> > DVDs, but via reverse engineering and make them for way less than Sony
>> > is wanting to make them for. In other words, sub-$200 BluRay DVD
>> > players. Sony sits at $500+ cost DVD player, while they get really
>> > undercut.
>>
>> If Blu-ray wins, Sony wins. Sony gets a piece of every blu-ray disc
>> that is manufactured. If it becomes as popular as CD's or DVD's Sony is
>> going to make lots of money, and having a blu-ray player that they
>> arent selling because of being undercut wont even matter
>>
>> >
>> > Is this a possible scenario? Even if Sony wins the format war, they
>> > still don't win the war.
>>
>> Winning the format war IS winning the war. Sony is trying to sail two
>> boats at once. But the sucess of either one will guarantee the sucess
>> of the other. However, failure of both will more likely result in the
>> end for Sony. Its not going to be a complete sweep like with dreamcast.
>> Its going to be a lot tougher.
>> >
>
> Not only that, unless PS3 really does badly, Sony will get studio
> support for at least 10 years.
>
> If nothing else, Sony Pictures will be exclusive to Blu-Ray for a long
> time. Look how long they've been pushing Memory Stick.

It would take off if it weren't so expensive.
 >> Stay informed about: Even if BluRay becomes the defacto standard, could Sony ST.. 

richardhutnik.RemoveThis@hotmail.com wrote:
> Let's say that BluRay wins. Then, you get a group of low priced other
> Asian manufacturers do for BluRay what they did for DVD. In other
> words, they drive the price way down, make a player that plays BluRay
> DVDs, but via reverse engineering and make them for way less than Sony
> is wanting to make them for. In other words, sub-$200 BluRay DVD
> players. Sony sits at $500+ cost DVD player, while they get really
> undercut.
>
> Is this a possible scenario? Even if Sony wins the format war, they
> still don't win the war.
>
> Comments?
> - Richard
>

It will take years for third party companies to develop a Blu-ray player
that cheap. By that time, the PS3 will probably already see a price cut.
You have to remember that any company that decides to build a Blu-ray
player will be paying a royalty fee based on the chip set in the player
itself. This initially will be expensive as the Blu-ray consortium
re-coup's cost of development resulting in the price of the Blu-ray
placer to be expensive.

You also have to remember that the PS3 is not going to just be a Blu-ray
player so comparing the PS3 to a stand-alone Blu-ray player is pointless.

I purchased a hi-end Sony DVD player around a year or two after the
standard was in place. It wasn't cheap. I can purchase the same DVD
player today with the same features for around $160 USD. Of course five
years have passed.

Regards,
SK
 >> Stay informed about: Even if BluRay becomes the defacto standard, could Sony ST.. 

Fred Liken wrote:
> "Brenden D. Chase" <brenden.chase.TakeThisOut@gmail.com> wrote in message
> news:1152130487.712582.104340@p79g2000cwp.googlegroups.com...
> >
> > richardhutnik.TakeThisOut@hotmail.com wrote:
> >> Let's say that BluRay wins. Then, you get a group of low priced other
> >> Asian manufacturers do for BluRay what they did for DVD. In other
> >> words, they drive the price way down, make a player that plays BluRay
> >> DVDs, but via reverse engineering and make them for way less than Sony
> >> is wanting to make them for. In other words, sub-$200 BluRay DVD
> >> players. Sony sits at $500+ cost DVD player, while they get really
> >> undercut.
> >
> > If Blu-ray wins, Sony wins. Sony gets a piece of every blu-ray disc
> > that is manufactured. If it becomes as popular as CD's or DVD's Sony is
> > going to make lots of money, and having a blu-ray player that they
> > arent selling because of being undercut wont even matter
> >
> >>
> >> Is this a possible scenario? Even if Sony wins the format war, they
> >> still don't win the war.
> >
> > Winning the format war IS winning the war. Sony is trying to sail two
> > boats at once. But the sucess of either one will guarantee the sucess
> > of the other.
>
> Success of both, considering they also own the studios, means one thing...
> Anti-Trust Lawsuits.

Well since Sony wants to be the Microsoft of the livingroom, yeah, i'd
agree.
 >> Stay informed about: Even if BluRay becomes the defacto standard, could Sony ST..